Your questions about contact preferences answered

Why does a tick from me mean so much?

Thanks to generous support from people like you, we have worked on behalf of children growing up in poverty in the UK since 1965. Today more than one in four children are living in poverty, over one million people need to visit food banks in the UK, one of the richest countries in the world.

It doesn’t have to be this way. We use our understanding of what causes poverty and the impact it has on children’s lives to campaign for policies that will prevent and solve poverty—for good. We provide training, advice and information to make sure hard-up families get the financial support they need. We also carry out high profile legal work to establish and protect families’ rights.

What does a Yes tick from me mean?

  • You will hear from us by email. You may also hear from us on occasion by phone or post, but if you’d prefer we didn’t contact you in these ways, you can contact us at to let us know;
  • It’s quick and easy to change your mind at any time, just email us at If you wish to unsubscribe, you can do so by clicking the unsubscribe link at the bottom of any email you receive;
  • You’ll still hear from us! If you don’t let us know your contact preferences, you could miss out on hearing about ways to get involved, campaigns, success stories, and updates on the incredible work your support is funding.

What are the options if I tick Yes?

  • Email – you will receive our latest news, hear about our campaigns and ways you can get involved. This is the most cost-effective way for us to keep in touch.
  • Post – you may receive occasional appeals, invites to events, and other ways to support our work. You may receive occasional post unless you let us know that you would not like to hear from us in this way.
  • Phone – a great way to talk directly about our work, ways you can support and to get answers to your questions. We only ever call directly and do not employ third-party telemarketing companies to call on our behalf. You may receive occasional telephone calls unless you tell us that you would not like to hear from us in this way.

Why is CPAG making this change now?

By only contacting you in the way you choose, we can be more cost effective. And on 25th May 2018, one of the biggest changes to UK data privacy law comes into effect. The General Data Protection Regulation (or GDPR for short) is a really positive step towards you having more control over how your data is used and how you are contacted. The changes will also help to better protect your personal data. We have updated our privacy notice to reflect these changes, which you can read here.